Avir Environmental came to me looking for an updated website. When I had them fill out the Brand Questionnaire, I quickly realised that their company vision and current brand did not align. They were using a basic Wordpress template with a logo that looked rather dated. It was time to get the brand updated to match their minimalist, clean and professional vibe.
The first things I did was create a moodboard that matched the key words from the questionnaire.
The client loved the direction. So now was the time to talk to them about their logo. They had this logo for quite some time and were not ready to part with it. I assured them that I could keep the integrity of the original logo while updating it to match their clean, professional vibe. Check out the before and after below.