Aurum Appraisal & Assay Association
Aurum Appraisal & Assay Association is a Minneapolis-based precious-metals specialist that combines decades of technical expertise with a passion for craftsmanship and education. From precise appraisals and assays that determine the true purity and market value of gold, silver, and other metals, to bespoke jewelry design, restoration, and maintenance services, Aurum offers end-to-end care for your most treasured pieces. Their welcoming, story-driven approach and hands-on educational programs ensure every client gains both an accurate valuation and a deeper appreciation for the artistry behind their heirlooms.
Services Provided
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Competitive/Comparative Analysis
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Logo Design
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Branding
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Photography
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Content Strategy
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User Experience Design
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User Interface Design
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Project Management
Project Overview
When Robert and John approached me, they needed more than a logo—they wanted a cohesive brand story and a website that would communicate the precision and passion behind their precious-metals work.
I began with a deep dive into the competitive landscape to uncover opportunities for Aurum to stand out, then crafted a distinctive logo and color palette that felt both timeless and inviting.
I captured their fun personalities in the portraits I took of them for the website, developed a content strategy that wove their expertise into every headline and paragraph, and designed user flows and interfaces that make complex information feel effortless to explore.
All the while, I managed the project timeline and kept communication flowing so that the final site not only looks professional but truly reflects the craftsmanship and care Aurum brings to every client.
