MInneslate
MinneSlate is Minnesota’s AI-powered legislative intelligence platform, designed to make tracking bills and understanding their impact effortless for legal professionals, journalists, and engaged citizens alike. With real-time updates, AI-generated summaries, and intuitive visualizations, MinneSlate bridges the gap between raw legislative data and actionable insight—so you can spend less time attempting to track legislation down and more time making an impact.
Services Provided
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Competitive/Comparative Analysis
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Personas
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Logo Design
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Branding
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Content Strategy
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User Experience Design
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Marketing Collateral
Project Overview
When the MinneSlate team asked me to help translate their vision into a memorable brand, I immediately saw an opportunity to honor Minnesota’s new flag. By echoing the flag design's shape and complementary color palette, I crafted a logo that subtly nods to our state’s identity while conveying MinneSlate’s forward-looking mission. I then designed and built the marketing landing page—ensuring it clearly communicates the platform’s core benefits and invites users to explore further. Alongside that, I’ve jumped in as a UX consultant on the proof-of-concept tracking app (track.mn), offering interface guidance and user-flow recommendations to help the development team refine their early designs. Though much of the app remains in active development, these contributions laid the groundwork for a cohesive brand and interface that scales with MinneSlate’s ongoing growth.
