Denden

DENDEN Youth Development Association of Minnesota is a nonprofit organization devoted to uplifting East African–American youth and families across the Twin Cities. With programs spanning mentorship, enrichment activities, and community events, DENDEN creates safe, supportive spaces where young people can thrive, cultivate leadership skills, and connect deeply with their cultural heritage. Their mission is to foster resilience, pride, and opportunity—helping families feel seen, heard, and empowered.

Services Provided

Competitive/Comparative Analysis
Logo Refresh
Brand Expansion
Content Strategy
User Experience Design
User Interface Design

Project Overview

When DENDEN partnered with us to launch their very first website, the goal was clear: translate their vibrant, community-driven spirit into an online experience that welcomed families and strengthened trust. We began with a logo refresh and in-depth market research to understand how local nonprofits communicate impact; that insight guided a new color palette and typography system rooted in warmth and professionalism. From there, we crafted a streamlined site structure on Wix—mapping intuitive navigation for parents, youth, and partners—then wove in SEO best practices so DENDEN would surface in local searches. Art direction and real photography took center stage, capturing the energy, joy, and resilience of DENDEN’s programs. Throughout, our content strategy, UX/UI design, and brand-expansion efforts ensured every page tells DENDEN’s story authentically, inviting visitors to learn, engage, and join the journey.