When Bethany tapped me to bring her vision to life, we kicked off with a deep-dive brand questionnaire that revealed her desire for a classic, circle-friendly, and warmly traditional look. I translated her story into a mood board rich with soft florals, vintage type treatments, and cozy color palettes. From there, I designed a suite of logo options featuring elegant serif fonts paired with a delicate sprig motif—each encapsulating that romantic, family-baked charm. Once Bethany selected her favorite, I extended the identity into print stationery and art-directed a styled photoshoot to showcase her beautiful desserts on the website. The result is a cohesive brand and site that tastes as good as it looks.