Bethany is a fantastic Minneapolis baker who was looking to build a brand and a site that showed her personal, family style touch that provides to every baked good she makes.
As she described her vision I couldn't wait to get to work! We started with the brand questionnaire. She knew she wanted her brand to feel classic, homey, traditional and warm. As soon as we reviewed the questionnaire, I got to work on the mood board.
Once we talked through the mood board, I had a clearer picture of the logo options I wanted to offer her. I wanted each option to have a romantic, traditional, classic vibe.
She mentioned wanting to play with circle shapes so I made sure to provide those options while using fonts and a sprig to keep that traditional feeling.
Bethany was immediately drawn to the second logo (which was my favorite as well). I immediately got to work on her print materials so she could see her logo come to life.
I was also able to Art Direct a photo shoot for her desserts so we could show off her delicious work on website. I'm so pleased with how it all turned out! Take a look at the live site here.