
Valere
While I love owning my own business, I often find myself missing the company of other creatives. It’s always good to put yourself around others who can share both encouragement and helpful criticism. With this in mind, I made a point to join a few creative Facebook groups. One of these groups connected me with Ashleigh of Everything After the Ring.
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Ashleigh had reached out to the group looking for advice on site traffic and SEO. After visitng her site, I decided to send a personal message and offer my services. She took me up on this offer and from there we jumped right in.
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Our first task was completing Step One on all my projects, the Brand Questionnaire. This gave us a starting point to talk through her brand and vision. We also got to know each other a bit better! I was thrilled to learn that she lived in one of my favorite places in the US—Charleston.
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Ashleigh's personality definitely shines through in her brand vision and keywords: sophisticated, soft, vintage, pastel, and clean. Below you can see the mood board I created to help us visualize the brand direction.
