Valere

While I love owning my own business, I often find myself missing the company of other creatives. It’s always good to put yourself around others who can share both encouragement and helpful criticism. With this in mind, I made a point to join a few creative Facebook groups. One of these groups connected me with Ashleigh of Everything After the Ring.

Ashleigh had reached out to the group looking for advice on site traffic and SEO. After visitng her site, I decided to send a personal message and offer my services. She took me up on this offer and from there we jumped right in.

Our first task was completing Step One on all my projects, the Brand Questionnaire. This gave us a starting point to talk through her brand and vision. We also got to know each other a bit better! I was thrilled to learn that she lived in one of my favorite places in the US—Charleston.

Ashleigh's personality definitely shines through in her brand vision and keywords: sophisticated, soft, vintage, pastel, and clean. Below you can see the mood board I created to help us visualize the brand direction.

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