Project Overview

When Shadi asked me to craft a brand that felt both clean and delightfully quirky, I leaned into the idea of “connection” at every turn. I knew Staffing Proxy’s magic lay in its ability to connect two distinct audiences—hiring managers and job seekers—so I kicked off with a persona assessment to uncover each group’s goals, frustrations, and preferred tone. Armed with those insights, I crafted a clean, approachable logo whose linked “x” visually bridges the name and reinforces the platform’s role as a connector. Next, I paired a fun-yet-approachable color palette with budget-friendly, soft-edged graphics and built out an inclusive illustration library to ensure every visitor felt welcome. Behind the scenes, I partnered closely with Shadi’s CRM provider and our dev team to architect a job-board integration that’s intuitive for candidates and straightforward for administrators—making it effortless for both sides to post, search, and connect. The result is a vibrant brand and a seamless site experience that lives up to Staffing Proxy’s promise: linking great companies with great people.